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| McSweeney & Antman's strategic management consulting partner is Market Strategy Group, LLC. |
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| McSweeney & Antman's strategic media relations partner is Walek & Associates. |
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| McSweeney & Antman's strategic design partner is Mease Communications. |
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| McSweeney & Antman's strategic sales-consulting partner is The Waterhouse Group. |
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| McSweeney & Antman's strategic research partner is The Guild Group. |
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Our Approach
McSweeney & Antman views client relationships as partnerships. From consulting a CEO to executing a project for the VP of Corporate Communications, we work closely with clients, becoming an added resource in helping them achieve their objectives.
Whether the scope of the work is a long-term corporate positioning effort or a short-term communications project, McSweeney & Antman develops customized solutions designed specifically to meet the client's needs. While the solutions are customized, our approach is standard:- Listen carefully to clearly understand client needs.
- Clearly define goals.
- Develop customized, realistic programs and initiatives to meet those goals.
- Become actively involved in the execution of programs or initiatives.
- Evaluate the success of the initiative.
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UPDATES:
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August 14, 2009
I’m extremely gratified to report that, as of August 3rd, I’ve joined FCStone Group (NASDAQ: FCSX), www.fcstone.com, as Vice President, Marketing Communications, after more than 20 months of serving the firm as a marketing consultant. It’s a great company and a great job, and I couldn’t be more pleased.
I’ll continue to be reachable at michael@mcsweeneyantman.com, at my FCStone e-mail address, michael.antman@fcstone.com, or by phone at 847-636-2715.
I will keep this site, www.mcsweeneyantman.com, active so that I can continue to post occasional articles on marketing topics.
I've also posted the final edition of the firm newsletter, in this case consisting of a very personal and informal essay about some of the fun and interesting moments I've experienced in my first thirty-plus years in the marketing communications business.
This essay can be found by clicking the "Op Ed" section on the left-hand side of this page, where other articles on marketing can also be found. The 15 previous issues of my newsletter will continue to be available on the site under "Newsletter Archive."
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