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| McSweeney & Antman's strategic management consulting partner is Market Strategy Group, LLC. |
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| McSweeney & Antman's strategic media relations partner is Walek & Associates. |
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| McSweeney & Antman's strategic design partner is Mease Communications. |
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| McSweeney & Antman's strategic sales-consulting partner is The Waterhouse Group. |
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| McSweeney & Antman's strategic research partner is The Guild Group. |
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Advertising and Marketing Communications
McSweeney & Antman views business-to-business marketing communications not as an end in itself, but as a means to an end—helping companies achieve their business goals and increase sales. We develop an understanding of our client's business and marketing environments: the product and service offering, the competition, how the company goes to market, customer decision criteria. This enables us to design sophisticated marketing communications programs that address real business needs.
In addition, with extensive experience in all elements of the marketing communications mix—from white papers to advertising—McSweeney & Antman can offer truly integrated marketing communications programs that are tailored specifically to client needs
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UPDATES:
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August 14, 2009
I’m extremely gratified to report that, as of August 3rd, I’ve joined FCStone Group (NASDAQ: FCSX), www.fcstone.com, as Vice President, Marketing Communications, after more than 20 months of serving the firm as a marketing consultant. It’s a great company and a great job, and I couldn’t be more pleased.
I’ll continue to be reachable at michael@mcsweeneyantman.com, at my FCStone e-mail address, michael.antman@fcstone.com, or by phone at 847-636-2715.
I will keep this site, www.mcsweeneyantman.com, active so that I can continue to post occasional articles on marketing topics.
I've also posted the final edition of the firm newsletter, in this case consisting of a very personal and informal essay about some of the fun and interesting moments I've experienced in my first thirty-plus years in the marketing communications business.
This essay can be found by clicking the "Op Ed" section on the left-hand side of this page, where other articles on marketing can also be found. The 15 previous issues of my newsletter will continue to be available on the site under "Newsletter Archive."
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