McSweeney & Antman's strategic management consulting partner is Market Strategy Group, LLC.
 
McSweeney & Antman's strategic media relations partner is Walek & Associates.
 
McSweeney & Antman's strategic design partner is Mease Communications.
 
McSweeney & Antman's strategic sales-consulting partner is The Waterhouse Group.
 
McSweeney & Antman's strategic research partner is The Guild Group.
Case Studies

Investor Relations Case Study:
When The Numbers Don't Tell the Whole Story


Producing consistent growth and profits is difficult enough in today's environment. What do you do whey the investment community won't give your organization credit for superior performance? This was the situation that perplexed executives of a well-run, profitable mid-cap company. Despite financial performance equal to or better than the competition, their firm's stock was trading at discount to its peers.
More>>


Marketing Communications Case Study:
Substance over Size

You have a loyal customer base; you have a superior product and service offering, and you've carved out a unique niche for your firm. Yet your company, founded only three years ago, now finds itself competing against industry giants—with marketing budgets to match. How do you get potential customers to look past the obvious choices and consider a smaller but superior alternative?
More>>


Issues and Crisis Communications Case Study:
Integrated Communications Program Clarifies Controversial Deal

A dissident shareholder launches a public effort calling for the CEO to resign or sell the company. When management independently does announce a proposed sale, however, other shareholders object to the terms and put the deal into limbo for several months. Complicating the matter is how to value and distribute any possible proceeds from a large and complex lawsuit to which the company is a party.
More>>

UPDATES:
August 14, 2009
I’m extremely gratified to report that, as of August 3rd, I’ve joined FCStone Group (NASDAQ: FCSX), www.fcstone.com, as Vice President, Marketing Communications, after more than 20 months of serving the firm as a marketing consultant. It’s a great company and a great job, and I couldn’t be more pleased. I’ll continue to be reachable at michael@mcsweeneyantman.com, at my FCStone e-mail address, michael.antman@fcstone.com, or by phone at 847-636-2715. I will keep this site, www.mcsweeneyantman.com, active so that I can continue to post occasional articles on marketing topics. I've also posted the final edition of the firm newsletter, in this case consisting of a very personal and informal essay about some of the fun and interesting moments I've experienced in my first thirty-plus years in the marketing communications business. This essay can be found by clicking the "Op Ed" section on the left-hand side of this page, where other articles on marketing can also be found. The 15 previous issues of my newsletter will continue to be available on the site under "Newsletter Archive."

  © Copyright 2003-2004 | McSweeney & Antman | t: 847.920.1252 | e:info@mcsweeneyantman.com